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Kaderisasi: You Are The Leader!

Board of Executive of Swiss German University held a kaderisasi event at Pesona Highland Resort, Puncak on October 4-6 2019.  The kaderisasi event held with a purpose to sharpen the character and skills of the Student Organization 2019 recruits. "In this event, the committee want to build the RIFLE character in every SO recruit by aply and imply the values throughout the event." said Yongky F. Christian, head of committee Kaderisasi 2019. The event consists of several session: RIFLE presentation by BEM and MPM of SGU, KPI and evaluation system presentation by Vice Rector of Non-Academic of SGU, sharing session with SGU Student Affairs, sharing session with BEM and MPM, games, and team building. Inauguration of the new members held as the closing event to complete the Kaderisasi 2019.

RETAIL VS INDEPENDENT THEATER: WHO WINS?

Watching movies is one of the most favored activities for most of the teenagers. Not only teenagers, kids and adults also love to watch movies in their leisure time. Basically, theater divided into two types: retail theaters and independent theaters. Retail theater is a theater than has a bigger business chain with a huge team and independent theater is a theater that was established by a person and controlled by a smaller team CINEMA 21, the biggest retail theaters in Indonesia, is the subsidiary of PT Nusantara Sejahtera Raya. CINEMA 21 was established in 1987 and by July 2019, CINEMA 21 already has 1140 screens in 49 cities in Indonesia. One of XXI theaters in Tangerang is XXI Living World Alam Sutera, located in Living World 2 nd Floor, Alam Sutera Boulevard kav.21. The writers already tried to do some interview with the retail theater field manager, but sadly the writers were rejected by the field manager of XXI Living World because the writers’ questions are classified

UNIQLO : JAPAN TECHNOLOGY IN A CLOTHING

COMPANY PROFILE UNIQLO is a Japanese casual wear designer, manufacturer, and retailer chain that’s a subsidiary of Fast Retailing Company. Fast Retailing Company also owns other clothing brands such as G.U., Theory, Comptoir des Cotonniers, Princesse Tam Tam, and J Brand. Nowadays, UNIQLO has grown into a big clothing company that classified as the big 3 clothing company along with HnM and Inditex. In 1949, Hitoshi Yanai opened a clothing store, Ogori Shoji. In 1984, Tadashi Yanai, Hitoshi Yanai’s son took over the company and established UNIQLO first store at June 2nd 1984 named Unique Clothing Warehouse in Hiroshima specialized in casual apparel. In the first year UNIQLO opened many stores especially in west part of Japan. First UNIQLO   roadside store opened in 1985 which located in Yamaguchi. Along with the growth of UNIQLO, Tadashi Yanai changed the name of his company, Ogori Shoji into Fast Retailing Company. In 1994, UNIQLO finally registered it’s stock in Hiroshima

The Importance of PR Certification for Communication Studies

By: Nadya Natalia Public relations according to the Public Relations Society of America (PRSA) definition is, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” [1] . It means, public relations’ fundamental mandate is to build relations between the company and it’s public through bridging their communication. As a Public Relations officer, we stand both in company’s and public’s side. Public relations officers should promote and defend their company’s or client’s reputation, build and maintain public trust, and at the end, it will give some profit to the concerned company. In the other hand, a PR officer also have to take care of the public’s needs, complains, and their satisfaction.             Being both in company’s and public’s side is not an easy job, it requires well-developed skill, profesionalism, deep understanding about types of public, and experience. More than that, PR office

The Necessity of Books Censorship in the Book Industry

By: Nadya Natalia Book industry is already known for its powerful force in the society. Despite of the technology growth and digitalization, books still give a huge impact in shaping our society. As the “least” mass of the mass media in audience reach, books are able to incubate unpopular and challenging ideas. Along with the raise of the freedom of speech, people nowadays have a big door opened to put their ideas, thoughts, and opinions in books. Filled with ideas, books have been the source of many important social and political movement s in history. For example, the movement of Indonesia independence struggle started because our former heroes are educated and read books from other independent countries. Books have least mass than other mass media, means books can narrowly target their public. This privilege makes books seen as a powerful cultural force for several reasons: 1) books are agents of social and cultural change, wherein ideas, thoughts, and opinions can